Keeping up with the ever-evolving fashion in golf can be a challenge. After all, Sundays on the PGA and LPGA Tours have turned themselves into a veritable fashion show.

Don’t rush out to buy Rickie Fowler’s jogger golf pants just yet, though. Like most anything regarding fashion, what is cool in golf comes down to what is in the eye of the beholder.

One thing is certain: over the years golfwear has moved toward a tighter-fitting athletic cut. And that has been dictated by the evolution of fitness on tour.

“Most of the men and women on tour are getting pretty fit,” said Jeff Fought, director of golf at Black Butte Ranch. “The tour players workout all the time. This isn’t the old days where they had a cigarette and some scotch. They have really turned golf into an athletic game. And that was bound to have an effect on the way golf apparel is designed.”

But what works for one golfer might be dismissed by another. And while most companies have move toward that athletic cut, some have been a bit more conservative.

Puma, Nike and Adidas have been pioneers in designing athletic golf apparel, Fought said. But manufacturers such as Antigua, Cutter and Buck and others still design their apparel to fit a bit more universally.

“The biggest thing of all is that when shopping for new golf clothing, you want to find the company that fits you the best,” Fought added.

That extends to golf shoes, too. Much has evolved over the years in footwear.

Indeed, a quick glance at the new shipment of shoes that arrived last week at Black Butte Ranch’s golf shops reveals a variety of footwear that would have been impossible to fathom just a few years ago.

Nike, Adidas, Puma, FootJoy, Ashworth and others fill the shelves. And the styles are diverse. From women’s golf sandals to junior shoes to spikeless turf shoes.

Again, shopping for shoes comes down to preference. For the more experienced set of golfers, a turn to spikeless turf shoes might feel a bit unnatural. But for others, wearing a shoe that easily slips on and off and can be worn away from golf course has been a worthwhile innovation.

“Everything is going toward those spikeless turf shoes,” Fought said. “They are actually really nice for most post players.

“Those who choose to play in the winter or in rainy conditions may still want soft spikes. But for warm-weather players, the spikeless shoes tend to be a bit more comfortable and work just as well as more conventional shoes.”

Of course, Black Butte Ranch’s golf shops sell all the latest apparel and shoes. And our professional staff is willing and eager to help.

If a great bargain is what you are looking for most, don’t forget about Black Butte Ranch’s annual Memorial Day Demo Days & Tent Sale at Big Meadow, and the Sidewalk Sale at Glaze Meadow, which will both be held which will be held May 28-29. The demo days will be held from 10 a.m. to 3 p.m. each day. The tent sale will run from 9 a.m. to 4 p.m. each day. Everyone is welcome and admission is free.

For more information or to book a tee time, visit us online, call 855-210-5305 or the Golf Shop at 541-595-1500.