Daily specials and convenience are two reasons to book tee times online
Using the Internet to shop for a plane tickets just seems like common sense. You would never think of booking a room until at least visiting a hotel website. Every golfer pours over every detail of a course he or she is about to play.
But for whatever reason, the Internet is not always the preferred way to book a tee time for golfers. In 2015 it was estimated that only 15 percent to 20 percent of golf bookings were made online, compared with more than 50 percent of hotel and plane bookings.
That is a significant chasm, and one we have seen here at Black Butte Ranch, where a majority of our golfers still give us a call to book a tee time. (Not that we mind!)
“We want our golfers to better utilize our website, which is a great tool for golfers,” said Jeff Fought, Black Butte Ranch’s director of golf. “Not only are many of our best deals found online, but it is much easier to find the available tee times on a given day.”
The convenience of booking online for most but one draw to online tee times. In addition, Black Butte Ranch also offers daily specials that are available only by booking online.
Interestingly, even though many golfers consider pricing among their top factors for booking a time, they often neglect to use one of the tools to jump on the lowest rate. Black Butte Ranch’s daily specials are posted to the Black Butte Ranch site regularly, and we make them easy to find. Specials can easily be seen at the top of the booking page, or by simply clicking the “Specials” button, which filters out any regularly priced times for that day.
The hottest daily specials are highlighted in red, making it easy to find the lowest rates. What sort of deals can be found? Sometimes it’s the use of a free cart or sometimes it’s a discounted round. It’s why checking back often can pay dividends.
“We want people to know that if they book online they are getting the best deal we can offer,” Fought said.
Of course, we’re still happy to chat with all of our golfers. So if calling the golf shop is still your preferred way to book a tee time, well, we look forward to hearing from you. And whether online or over the phone, Black Butte Ranch offers great rates all season long.
Special rates are offered every day, online or offline. Before 7:30 a.m. or from noon to 2 p.m., golfers are invited to play either Big Meadow or Glaze Meadow for just $64. The price drops to $49 after 3 p.m. Our primetime rates are $79 per golfer.
Book a tee time online, call 855-210-5305 or the Golf Shop at 541-595-1545.