Nothing lights up a golfer’s eyes more than new gear and equipment. With new gear comes up optimism, and with optimism comes confidence, and with confidence comes better golf. Or at least, that’s what we tell ourselves.

But more than just better golf on the course, cool new gear helps us look good off the course. And just the right logo can help bring a golfer back to the place he or she is happiest.

Because of this, you know that for a golfer just about any golf-related Christmas gift is as close to a can’t-miss prospect as one can find.

Black Butte Ranch can help, of course. We pride ourselves on offering the latest styles from all the hottest golf-specific clothing brands, and knowing just what of all the latest and greatest equipment will actually help you play better golf.

The question always becomes, just when to buy. Well, with the season winding down, the golf shop at Big Meadow is closing out much of its merchandise.

“We have no shortage of really cool items,” said Jeff Fought, director of golf at Black Butte Ranch. “If you have a golfer on your list, it makes a lot of sense to get your early Christmas shopping done early because the shops are still relatively well stocked and the prices are as good as any during the season.”

Glassware emblazoned with the Black Butte Ranch logo is always among the most popular gifts. And the golf shop shelves are stacked with the top brands in golf, including Adidas, Ashworth, Nike, Puma and many others. And much of it comes with a Black Butte Ranch logo, making each item special.

In addition, some golf equipment is discounted to make room for some of next year’s new equipment. It all adds up to some of the best deals that Black Butte Ranch can offer.

If you are shopping for something a little less specific to an individual golfer, Black Butte Ranch offers gift certificates that can be used to purchase either merchandise or the greatest gift of all: golf itself.

And as always, Black Butte Ranch’s staff of PGA golf professionals are here to help.

Big Meadow’s golf shop is open every day until dusk so long as Big Meadow, which is scheduled to stay open as long as weather permits, remains open for the season. After that, the Big Meadow Golf Shop will reduce its hours until the course reopens in 2018.

For more information call the Big Meadow Golf Shop at 541-595-1545.